Anna Murphy – Medium

Anna Murphy

How to integrate positive social tipping points into corporate strategy and action

1. Ensure your company is not undermining progress towards them. 2. Identify and action strongest areas of leverage to drive them forward.

11 min readJan 13, 2022

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How to integrate positive social tipping points into corporate strategy and action

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Anna Murphy

How to integrate planetary boundaries into corporate reporting and action

1. Reach zero GHGs then sequester. 2. Reach zero deforestation & biodiversity loss then support prevention. 3. Advocate for…

8 min readNov 25, 2021

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How to integrate planetary boundaries into corporate reporting and action

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Anna Murphy

Why British business should support the Better Business Act (BBA) and the Climate & Ecological…

The BBA needs clarity and ambition. The CEE Bill (largely) delivers.

6 min readAug 24, 2021

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Why British business should support the Better Business Act (BBA) and the Climate & Ecological…

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Anna Murphy

From ‘Green’ to ‘System’ Premium

The Green Premium oversimplifies the definition of ‘green’ — and this matters.

5 min readJul 27, 2021

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From ‘Green’ to ‘System’ Premium

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Anna Murphy

Businesses face a Green Premium and we should talk about it

Sustainability advocates should acknowledge that businesses face a short-term cost not advantage in the pursuit of ‘green’ and advocate for…

4 min readJul 27, 2021

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Businesses face a Green Premium and we should talk about it

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Anna Murphy

How young professionals can pursue climate justice — together

1. Build manifestos to demand a change in our employer organisation’s purpose towards societal needs. 2. Take action.

13 min readMar 20, 2021

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How young professionals can pursue climate justice — together

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Anna Murphy

Integrity in the context of the climate emergency

Making choices as a young professional

8 min readJan 30, 2021

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Integrity in the context of the climate emergency

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Anna Murphy

UCOT 2018: A conference on the Unintended Consequences of Technology

It is time for the human economy

5 min readNov 20, 2018

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UCOT 2018: A conference on the Unintended Consequences of Technology

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Anna Murphy

Reflections on SOCAP18: Impact investing and the discovery of a paradox

The depicted purpose of, and branding around, impact investing, is the compatibility between making positive social impact and earning…

5 min readNov 7, 2018

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Reflections on SOCAP18: Impact investing and the discovery of a paradox

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Anna Murphy

Refugee Camps: Potential Ground For Startup Societies?

We’ve seen the news and many of us certainly wouldn’t want to live in one. However, there is something relatively unique about them. While…

7 min readOct 12, 2017

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Refugee Camps: Potential Ground For Startup Societies?

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Anna Murphy

Anna Murphy

Consultant driving system change for 1.5 degree, activist and Public Policy, Public Value & Innovation MPA candidate @IIPP. She/her.

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